“A teaser trailer or preview is an advertisement or a commercial for a feature film that will be exhibited in the future at a cinema. The term “trailer” comes from their having originally been shown at the end of a feature film screening. That practice did not last long, because patrons tended to leave the theater after the films ended, but the name has stuck. Trailers are now shown before the film (or the A movie in a double feature) begins.”
Film companies use teaser trailers as a promotional tool in order to get their film noticed. The trailer itself can vary in ambiguity, with the most successful trailers being the most mysterious as this makes the audience immediately want to know more.
The trailers can vary in time anywhere from 30 seconds to around the 2 minute mark. For this coursework we have been instructed to make our trailer 40 seconds long. This is a good length for a trailer because it is not too long to bore the audience, but is enough to draw the audience in and intrigue them to find out more.
Shannon Cotton 